A Replication Attempt of Stereotype Susceptibility (Shih, Pittinsky, & Ambady, 1999) : Identity Salience and Shifts in Quantitative Performance

Abstract

Awareness of stereotypes about a person’s in-group can affect a person’s behavior and performance when they complete a stereotype-relevant task, a phenomenon called stereotype susceptibility. Shih, Pittinsky, and Ambady (1999) primed Asian American women with either their Asian identity (stereotyped with high math ability) or female identity (stereotyped with low math ability) or no priming before administering a math test. Of the three groups, Asian-primed participants performed best on the math test, female-primed participants performed worst. The article is a citation classic, but the original studies and conceptual replications have low sample sizes and wide confidence intervals. We conducted a replication of Shih et al. (1999) with a large sample and found a significant effect with the same pattern of means after removing participants that did not know the race or gender stereotypes, but not when those participants were retained. Math identification did not moderate the observed effects.