Individualized Marketing: Implications for Transportation Demand Management

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Journal

Title: Transportation Research Record: Journal of the Transportation Research Board

Abbreviated Title: Transportation Research Record: Journal of the Transportation Research Board

Publisher: Transportation Research Board

ISSN (Print): 0361-1981

Publication date Created: January 1998

Publication date (Print): January 1998

Volume: 1618

Pages: 116-121

Article

DOI: 10.3141/1618-14

SO-VID: c878af17-a031-4e12-852b-b3ae33364d49

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