Using the theory and concepts of health promotion, this paper proposes a logic model
for HIV/AIDS prevention and control which provides a structure for describing planned
actions and predicted impacts/outcomes from comprehensive HIV prevention interventions.
The potential usefulness of the model is examined by reviewing the evolution of HIV
prevention and management in China, drawing on evidence from interventions reported
from a mixture of study designs and formats. It reports that HIV interventions in
China can be considered in two distinctive phases, before and after 2003 when China
commenced its 'official' response to the HIV epidemic. The logic model was useful
in comparing actions taken over these two periods highlighting the importance of political
leadership in distinguishing between the two phases, and the continuing importance
of systematic and broadly based public education and communication. We conclude that
the logic model can not only be used as a planning model, but can also be applied
retrospectively to assess successes and failures in national and local responses to
HIV in complex social settings.