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      Taste of breath: the temporal order of taste and smell synchronized with breathing as a determinant for taste and olfactory integration

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          Abstract

          Many studies have reported that subjective taste intensity is enhanced by odors which are congruent, for example a sweet taste and a vanilla odor. Some reports have suggested that subjective taste is more strongly enhanced by retronasal than by orthonasal odors; others have suggested that taste enhancements by both odor routes are identical. Differences between the two routes include the direction of airflow accompanying breath. Thus, it is possible that the order of gustatory and olfactory stimuli when breathing through either route while drinking is a determining factor for taste-odor integration. To reveal the natural relationship between taste intensity enhancement by odors and breath, synchronization of odor stimulation with the breath is necessary. Here, we examined whether the enhancement of a sweet taste is induced by a vanilla odor presented in various combinations of odor routes, immediately before and immediately after drinking. The results showed that a retronasal odor after drinking enhanced taste, but an orthonasal odor before drinking did not. The retronasal odor before drinking and the orthonasal odor after drinking did not enhance the sweet taste. These results show that congruency with the natural order of stimulus and kinetic sensation is a determining factor for odor-induced taste enhancement.

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          Most cited references27

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          Crossmodal correspondences: a tutorial review.

          In many everyday situations, our senses are bombarded by many different unisensory signals at any given time. To gain the most veridical, and least variable, estimate of environmental stimuli/properties, we need to combine the individual noisy unisensory perceptual estimates that refer to the same object, while keeping those estimates belonging to different objects or events separate. How, though, does the brain "know" which stimuli to combine? Traditionally, researchers interested in the crossmodal binding problem have focused on the roles that spatial and temporal factors play in modulating multisensory integration. However, crossmodal correspondences between various unisensory features (such as between auditory pitch and visual size) may provide yet another important means of constraining the crossmodal binding problem. A large body of research now shows that people exhibit consistent crossmodal correspondences between many stimulus features in different sensory modalities. For example, people consistently match high-pitched sounds with small, bright objects that are located high up in space. The literature reviewed here supports the view that crossmodal correspondences need to be considered alongside semantic and spatiotemporal congruency, among the key constraints that help our brains solve the crossmodal binding problem.
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            “Taste-smell confusions” and the duality of the olfactory sense

            Paul Rozin (1982)
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              Multisensory flavor perception.

              The perception of flavor is perhaps the most multisensory of our everyday experiences. The latest research by psychologists and cognitive neuroscientists increasingly reveals the complex multisensory interactions that give rise to the flavor experiences we all know and love, demonstrating how they rely on the integration of cues from all of the human senses. This Perspective explores the contributions of distinct senses to our perception of food and the growing realization that the same rules of multisensory integration that have been thoroughly explored in interactions between audition, vision, and touch may also explain the combination of the (admittedly harder to study) flavor senses. Academic advances are now spilling out into the real world, with chefs and food industry increasingly taking the latest scientific findings on board in their food design.
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                Author and article information

                Contributors
                yujiwd@fc.ritsumei.ac.jp
                Journal
                Sci Rep
                Sci Rep
                Scientific Reports
                Nature Publishing Group UK (London )
                2045-2322
                21 August 2017
                21 August 2017
                2017
                : 7
                : 8922
                Affiliations
                [1 ]ISNI 0000 0000 8863 9909, GRID grid.262576.2, , BKC Research Organization of Social Sciences, Ritsumeikan University, ; 1-1-1 Noji-higashi, Kusatsu, Shiga 525-8577 Japan
                [2 ]ISNI 0000 0001 2222 0432, GRID grid.416835.d, , Laboratory of Sensory Science, Food Research Institute, National Agriculture and Food Research Organization, ; 2-1-12, Kannondai, Tsukuba, Ibaraki 305-8642 Japan
                [3 ]ISNI 0000 0001 2151 536X, GRID grid.26999.3d, , Graduate School of Information Science and Technology, the University of Tokyo, ; 7-3-1, Hongo, Bunkyo-ku, Tokyo 113-8656 Japan
                [4 ]ISNI 0000 0001 2230 7538, GRID grid.208504.b, , Human Technology Research Inst., National Institute of Advanced Industrial Science and Technology (AIST), ; Tsukuba Central 6, 1-1-1 Higashi, Tsukuba Ibaraki, 305-8566 Japan
                [5 ]Advanced Materials & Technology Research, Corporate Research & Development Division, Takasago International Corporation, 1-4-11 Nishiyawata, Hiratsuka, Kanagawa 254-0073 Japan
                [6 ]ISNI 0000 0000 8863 9909, GRID grid.262576.2, , College of Science and Engineering, Ritsumeikan University, ; 1-1-1 Noji-higashi, Kusatsu, Shiga 525-8577 Japan
                Author information
                http://orcid.org/0000-0002-8608-6137
                Article
                7285
                10.1038/s41598-017-07285-7
                5566545
                28827648
                c9139aec-1936-4028-9a47-86bcb7728723
                © The Author(s) 2017

                Open Access This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made. The images or other third party material in this article are included in the article’s Creative Commons license, unless indicated otherwise in a credit line to the material. If material is not included in the article’s Creative Commons license and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/.

                History
                : 26 September 2016
                : 22 June 2017
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