Urban farming is the practice of cultivating, processing, and distributing food in or around urban areas. Urban farming is a relatively new trend in Malaysia and has increased in recent years. As urban farming remains to be promoted by municipal governments and others, it is essential to understand how to ensure these projects are viable. This study was conducted to identify the deterrent factors that hinder the "community buy-in" in the urban farming projects and how to overcome the problem so that "community buy-in" in the urban farming project will be achieved and sustain in the future.