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      When prevention promotes creativity: the role of mood, regulatory focus, and regulatory closure.

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          Abstract

          Promotion-focused states generally boost creativity because they associate with enhanced activation and cognitive flexibility. With regard to prevention-focused states, research evidence is less consistent, with some findings suggesting prevention-focused states promote creativity and other findings pointing to no or even negative effects. We proposed and tested the hypothesis that whether prevention-focused states boost creativity depends on regulatory closure (whether a goal is fulfilled or not). We predicted that prevention-focused states that activate the individual (unfulfilled prevention goals, fear) would lead to similar levels of creativity as promotion-focused states but that prevention-focused states that deactivate (closed prevention goals, relief) would lead to lower levels of creativity. Moreover, we predicted that this effect would be mediated by feelings of activation. Predictions were tested in 3 studies on creative insights and 1 on original ideation. Results supported predictions. Implications for self-regulation, motivation, mood, and creativity are discussed.

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          Author and article information

          Journal
          J Pers Soc Psychol
          Journal of personality and social psychology
          American Psychological Association (APA)
          1939-1315
          0022-3514
          May 2011
          : 100
          : 5
          Affiliations
          [1 ] Department of Psychology, University of Amsterdam, Amsterdam, the Netherlands. m.baas@uva.nl
          Article
          2011-04646-001
          10.1037/a0022981
          21381857
          c97bc9a3-bb3c-40c6-8c5c-777b32a4a2f0
          (c) 2011 APA, all rights reserved.
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