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      O que os adolescentes brasileiros e portugueses pensam quando pensam em comprar? Translated title: What Brazilian and Portuguese adolescents think about buying?

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          Abstract

          RESUMO O consumo e a aquisição de bens materiais desempenham um papel determinante na vida das pessoas e a exposição aos produtos através da mídia influencia principalmente o público adolescente. No intuito de identificar as representações sociais do ato de comprar dessa faixa etária, pedimos a 482 adolescentes brasileiros e a 238 adolescentes portugueses para se expressarem sobre a palavra "comprar" através de uma tarefa de associação de palavras. As respostas recolhidas foram analisadas por meio do programa de análise textual Alceste que extraiu seis classes relacionadas a produtos típicos do público adolescente, aos aspectos da compra (emocional e cognitivo) e ao ambiente de compra. Verificou-se um efeito do sexo de pertença e do contexto socioeconómico sobre as representações formadas.

          Translated abstract

          ABSTRACT Consumption and the acquisition of material goods play an important role in the life of people and media exposure of products has a particular influence on adolescent public. In order to identify the social representations of buying in this age group, we asked 482 Brazilian adolescents and 238 Portuguese adolescents to express themselves on the word "buying" in a task of word association. The responses were analyzed by means of the program of textual data analysis Alceste that extractedsix classes of words associated to products that are typical of the adolescent public, and classes related to aspects of buying (emotional and cognitive) and to the buying environment. Sex belongingness and socioeconomic context also showed an effect on the formed representations.

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          Most cited references 97

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                Author and article information

                Contributors
                Role: ND
                Role: ND
                Journal
                ptp
                Psicologia: Teoria e Pesquisa
                Psic.: Teor. e Pesq.
                Instituto de Psicologia, Universidade de Brasília
                1806-3446
                March 2016
                : 32
                : 1
                : 71-79
                Affiliations
                [1 ] Pontifícia Universidade Católica do Rio de Janeiro Brazil
                [2 ] Universidade do Porto Portugal
                Article
                S0102-37722016000100071
                10.1590/0102-37722016012477071079

                This work is licensed under a Creative Commons Attribution 4.0 International License.

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                Categories
                PSYCHOLOGY, MULTIDISCIPLINARY

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