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      Brand Familiarity and Advertising Repetition Effects

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Consumer Research
      Publisher: University of Chicago Press

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          Journal
          Title: Journal of Consumer Research
          Abbreviated Title: J CONSUM RES
          Publisher: University of Chicago Press
          ISSN (Print): 0093-5301
          ISSN (Electronic): 1537-5277
          Publication date Created: September 2003
          Publication date (Print): September 2003
          Volume: 30
          Issue: 2
          Pages: 292-304
          Article
          DOI: 10.1086/376800
          SO-VID: cb443531-dadd-46d9-a8fc-8fa81fe53e42
          Copyright © © 2003
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