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      Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

          Susan Fournier (1998)
          Article 0 comments Cited 1073 times – based on 0 reviews     Review now
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            Brand Community

            Albert Muniz, Thomas O'Guinn (2001)
            Article 0 comments Cited 869 times – based on 0 reviews     Review now
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              Analysis and Interpretation of Qualitative Data in Consumer Research

              Susan Spiggle (1994)
              Article 0 comments Cited 411 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: July 2003
                Publication date (Print): July 2003
                Volume: 67
                Issue: 3
                Pages: 19-33
                Article
                DOI: 10.1509/jmkg.67.3.19.18657
                SO-VID: cb80abb6-54f9-44b8-af80-8c7db3094f8b
                Copyright © © 2003
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