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      A reverse Stroop effect without translation or reading difficulty.

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      Psychonomic bulletin & review

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          Abstract

          It is well known that irrelevant color words affect the time needed to identify the color they are displayed in (the Stroop effect). One major view is that a reverse Stroop effect (RSE)--in which the irrelevant color affects the time needed to identify the word--does not occur unless a translation is needed between domain-specific memory codes. In the present article, we report an experiment in which the reverse Stroop effect was investigated by having subjects identify a colored word at fixation by pointing to a location on the screen containing that word. Although the response was untranslated, an RSE was observed. An account is provided in which the strength of association between a stimulus and a specific response plays a central role.

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          Author and article information

          Journal
          Psychon Bull Rev
          Psychonomic bulletin & review
          1069-9384
          1069-9384
          Jun 2007
          : 14
          : 3
          Affiliations
          [1 ] Helen Wills Neuroscience Institute, University of California, Berkeley, California 94720, USA. cblais@berkeley.edu
          17874589

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