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      A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction

      Marketing Science
      Institute for Operations Research and the Management Sciences (INFORMS)

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          The Antecedents and Consequences of Customer Satisfaction for Firms

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            Customer satisfaction, customer retention, and market share

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              Customer Switching Behavior in Service Industries: An Exploratory Study

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                Author and article information

                Journal
                Marketing Science
                Marketing Science
                Institute for Operations Research and the Management Sciences (INFORMS)
                0732-2399
                1526-548X
                February 1998
                February 1998
                : 17
                : 1
                : 45-65
                Article
                10.1287/mksc.17.1.45
                cc008737-9685-4163-83e7-a20279fd76a8
                © 1998
                History

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