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      Impact of directed-to-consumers marketing strategies on firm market value

      International Journal of Consumer Studies

      Wiley

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          Most cited references 11

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          Attributional Thoughts about Consumer Behavior

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            Authentic British food products: a review of consumer perceptions

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              A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior

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                Author and article information

                Journal
                International Journal of Consumer Studies
                Int J Cons Stud
                Wiley
                1470-6423
                1470-6431
                November 2004
                November 2004
                : 28
                : 5
                : 466-469
                Article
                10.1111/j.1470-6431.2004.00407.x
                © 2004

                http://doi.wiley.com/10.1002/tdm_license_1.1

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