For Publishers
DiscoveryMetadataPeer reviewHostingPublishing
For Researchers
JoinPublishReviewCollect
Register
Blog
About
Search
Advanced search
My ScienceOpen
Search
For Publishers
For Researchers
Blog
About
6
views
11
references
 Top references
cited by
0
    
0 reviews
 Review
0
comments
 Comment
0
recommends
+1 Recommend
0 collections
    0
    shares
      1,191
      similar
       All similar
      • Record: found
      • Abstract: not found
      • Article: not found

      Impact of directed-to-consumers marketing strategies on firm market value

      Author(s):
      Publication date Created:
      Publication date (Print):
      Journal: International Journal of Consumer Studies
      Publisher: Wiley

      Read this article at

      ScienceOpenPublisher
      Bookmark
          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Related collections

          Most cited references11

          • Record: found
          • Abstract: not found
          • Article: not found

          Attributional Thoughts about Consumer Behavior

          Bernard Weiner (2000)
          Article 0 comments Cited 115 times – based on 0 reviews     Review now
            Bookmark
            • Record: found
            • Abstract: not found
            • Article: not found

            Authentic British food products: a review of consumer perceptions

            Angela M Groves (2001)
            Article 0 comments Cited 22 times – based on 0 reviews     Review now
              Bookmark
              • Record: found
              • Abstract: not found
              • Article: not found

              A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior

              Nicholas Lurie, Joydeep Srivastava (2001)
              Article 0 comments Cited 16 times – based on 0 reviews     Review now
                Bookmark
                All references

                Author and article information

                Journal
                Title: International Journal of Consumer Studies
                Abbreviated Title: Int J Cons Stud
                Publisher: Wiley
                ISSN (Print): 1470-6423
                ISSN (Electronic): 1470-6431
                Publication date Created: November 2004
                Publication date (Print): November 2004
                Volume: 28
                Issue: 5
                Pages: 466-469
                Article
                DOI: 10.1111/j.1470-6431.2004.00407.x
                SO-VID: cc0ac53f-ecbe-4e73-b65c-76031bb470e6
                Copyright © © 2004
                License:

                http://doi.wiley.com/10.1002/tdm_license_1.1

                History

                Data availability:

                Comments

                Comment on this article