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Impact of directed-to-consumers marketing strategies on firm market value
Author(s):
Raquel Ortega
Publication date
Created:
November 2004
Publication date
(Print):
November 2004
Journal:
International Journal of Consumer Studies
Publisher:
Wiley
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International Journal of Management Studies
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Attributional Thoughts about Consumer Behavior
Bernard Weiner
(2000)
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Authentic British food products: a review of consumer perceptions
Angela M Groves
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A Consumer Perspective on Price-Matching Refund Policies: Effect on Price Perceptions and Search Behavior
Nicholas Lurie
,
Joydeep Srivastava
(2001)
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Author and article information
Journal
Title:
International Journal of Consumer Studies
Abbreviated Title:
Int J Cons Stud
Publisher:
Wiley
ISSN (Print):
1470-6423
ISSN (Electronic):
1470-6431
Publication date Created:
November 2004
Publication date (Print):
November 2004
Volume
: 28
Issue
: 5
Pages
: 466-469
Article
DOI:
10.1111/j.1470-6431.2004.00407.x
SO-VID:
cc0ac53f-ecbe-4e73-b65c-76031bb470e6
Copyright ©
© 2004
License:
http://doi.wiley.com/10.1002/tdm_license_1.1
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