To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers

Thirumalai, Sriram; Sinha, Kingshuk K.

doi:10.1287/isre.1120.0471

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To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers

Author(s): Sriram Thirumalai , Kingshuk K. Sinha

Publication date Created: September 2013

Publication date (Print): September 2013

Journal: Information Systems Research

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

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Most cited references 57

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Customer loyalty in e-commerce: an exploration of its antecedents and consequences

Rolph Anderson, Kishore Ponnavolu, Srini Srinivasan (2002)

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Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

Joseph Alba, Stacy Wood, Alan Sawyer … (1997)

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The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach

Vicki McKinney, Kanghyun Yoon, Fatemeh “Mariam” Zahedi (2002)

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Journal

Title: Information Systems Research

Abbreviated Title: Information Systems Research

Publisher: Institute for Operations Research and the Management Sciences (INFORMS)

ISSN (Print): 1047-7047

ISSN (Electronic): 1526-5536

Publication date Created: September 2013

Publication date (Print): September 2013

Volume: 24

Issue: 3

Pages: 683-708

Article

DOI: 10.1287/isre.1120.0471

SO-VID: cc72008e-f94b-4b59-aaa0-1fcaecf9d1e8

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To Personalize or Not to Personalize Online Purchase Interactions: Implications of Self-Selection by Retailers

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Management Information Systems

Most cited references 57

Customer loyalty in e-commerce: an exploration of its antecedents and consequences

Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces

The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach

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