Title:
Journal of Consumer Research
Abbreviated Title:
J CONSUM RES
Publisher:
University of Chicago Press
ISSN
(Print):
0093-5301
ISSN
(Electronic):
1537-5277
Publication date Created:
March
1988
Publication date
(Print):
March
1988
Volume: 14
Issue: 4
Page: 495
Article
DOI: 10.1086/209131
SO-VID: cc7abb43-65f0-4e02-ac8c-015eb3058e1c
Copyright © ©
1988