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      Virtual product experience and customer participation—A chance for customer-centred, really new products

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: Technovation
      Publisher: Elsevier BV

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          The Commitment-Trust Theory of Relationship Marketing

          Robert M. Morgan, Shelby D. Hunt (1994)
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            Lead Users: A Source of Novel Product Concepts

            Eric von Hippel (1986)
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              Consumer Trust, Value, and Loyalty in Relational Exchanges

              Deepak Sirdeshmukh, Jagdip Singh, Barry Sabol (2002)
              Article 0 comments Cited 528 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Technovation
                Abbreviated Title: Technovation
                Publisher: Elsevier BV
                ISSN (Print): 01664972
                Publication date Created: June 2007
                Publication date (Print): June 2007
                Volume: 27
                Issue: 6-7
                Pages: 378-387
                Article
                DOI: 10.1016/j.technovation.2006.09.005
                SO-VID: cd036410-addf-4727-a8ea-e0bc20a3a6aa
                Copyright © © 2007
                License:

                http://www.elsevier.com/tdm/userlicense/1.0/

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