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      Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

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      Journal: Journal of Personality and Social Psychology

      Publisher: American Psychological Association (APA)

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          Journal
          Title: Journal of Personality and Social Psychology
          Abbreviated Title: Journal of Personality and Social Psychology
          Publisher: American Psychological Association (APA)
          ISSN (Print): 0022-3514
          Publication date Created: 1980
          Publication date (Print): 1980
          Volume: 39
          Issue: 5
          Pages: 752-766
          Article
          DOI: 10.1037//0022-3514.39.5.752
          Copyright statement: © 1980
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