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      Managerial Fads and Fashions: The Diffusion and Rejection of Innovations

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      Journal: The Academy of Management Review
      Publisher: JSTOR

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          Journal
          Title: The Academy of Management Review
          Abbreviated Title: The Academy of Management Review
          Publisher: JSTOR
          ISSN (Print): 03637425
          Publication date Created: July 1991
          Publication date (Print): July 1991
          Volume: 16
          Issue: 3
          Page: 586
          Article
          DOI: 10.2307/258919
          SO-VID: cdd9723d-3b14-42f1-aa95-02dfbaf2fd5d
          Copyright © © 1991
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