Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
J. of the Acad. Mark. Sci.
Publisher:
Springer Nature
ISSN
(Print):
0092-0703
ISSN
(Electronic):
1552-7824
Publication date Created:
March
2013
Publication date
(Print):
July
2012
Volume: 41
Issue: 2
Pages: 133-150
Article
DOI: 10.1007/s11747-012-0308-3
SO-VID: ceefbd81-b4d4-4374-97e9-bd074a7afaf6
Copyright © ©
2013