[1
]Marketing Branding & TourismMiddlesex University London UK
[2
]Park, Recreation and Tourism ManagementUniversity of Georgia Athens Georgia USA
[3
]Department of Geography, Tourism and Hotel ManagementUniversity of Novi Sad, Faculty
of Sciences Novi Sad Serbia
[4
]School of Hotel and Tourism ManagementThe Hong Kong Polytechnic University Kowloon
Hong Kong