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      Don’t Fear the Reaper? The Zombie University and Eating Braaaains

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          Abstract

          This article explores the role and function of neoliberalism in higher education, particularly in its manifestations after the Global Financial Crisis. Theories of managerialism are overlaid not only with questions about the purpose and role of higher education in the economy, but also the renegotiation of power and identity after 2008. Ulrich Beck’s zombie concept is reactivated and applied to the university. The paper moves through a discussion of the zombie and Beck’s zombie categories and concepts, and then concludes with a section applying these ideas to higher education.

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          The Cosmopolitan Society and Its Enemies

          U Beck (2002)
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            The Terrorist Threat

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              The zombie commodity: hair and the politics of its globalization

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                Author and article information

                Journal
                KOME: An International Journal of Pure Communication Inquiry
                Hungarian Communication Studies Association
                01 December 2016
                : 4
                : 2
                : 1-16
                Article
                ffe3d5302beb4eddbdd1aea9c4247cbe
                10.17646/KOME.2016.21
                cf4969a8-bdf4-45ed-a0cc-172f5c252d78

                This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Unported License. To view a copy of this license, visit http://creativecommons.org/licenses/by/4.0/

                History
                Categories
                Communication. Mass media
                P87-96

                Political & Social philosophy,General social science,Theoretical frameworks and disciplines,Communication & Media studies
                Higher education studies; zombie university; neoliberalism; zombie concept; zombie category; Ulrich Beck

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