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      Ephemeral Storytelling With Social Media: Snapchat and Instagram Stories at the Brooklyn Museum

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      Social Media + Society
      SAGE Publications

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          Abstract

          The usage of social media in the context of the museum visit continues to grow. This research examined Instagram and Snapchat stories shared by visitors at the Brooklyn Museum via semi-structured interviews and photo-elicitation. The results provide insights into the characteristics of this ephemeral media and the motivations behind these posts. Similar to traditional photography, ephemeral content on social media is often motivated by capturing an artwork found to be aesthetically pleasing, documenting a feeling, sharing an experience, or building self-identity. However, the content shared is shaped by the ephemeral aspect that motivates minimal curation and editing. The study results add to the rapidly evolving field of social media within the museum context. Moreover, it advocates for an active role for the museum to have policies and opportunities that respond to these behaviors and learn from the content shared informing interpretation and learning materials.

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          Most cited references4

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          Enacting engagement online: framing social media use for the museum

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            Recoding the Museum

            Ross Parry (2007)
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              • Abstract: not found
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              Transformations in Cultural Communication: Social Media, Cultural Exchange, and Creative Connections

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                Author and article information

                Contributors
                (View ORCID Profile)
                Journal
                Social Media + Society
                Social Media + Society
                SAGE Publications
                2056-3051
                2056-3051
                January 2020
                February 21 2020
                January 2020
                : 6
                : 1
                : 205630511989877
                Affiliations
                [1 ]Pratt Institute, USA
                Article
                10.1177/2056305119898776
                cf5b2ae3-8b5d-4e66-874a-21b63acfc232
                © 2020

                http://journals.sagepub.com/page/policies/text-and-data-mining-license

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