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      Measuring Marketing Productivity: Current Knowledge and Future Directions

      Author(s): , , , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

          Susan Fournier (1998)
          Article 0 comments Cited 1123 times – based on 0 reviews     Review now
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            The Effect of a Market Orientation on Business Profitability

            John Narver, Stanley F. Slater (1990)
            Article 0 comments Cited 724 times – based on 0 reviews     Review now
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              The Capabilities of Market-Driven Organizations

              George S. Day (1994)
              Article 0 comments Cited 611 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: October 2004
                Publication date (Print): October 2004
                Volume: 68
                Issue: 4
                Pages: 76-89
                Article
                DOI: 10.1509/jmkg.68.4.76.42721
                SO-VID: cf71d18f-97cc-4a0b-a773-9d03c375dedc
                Copyright © © 2004
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