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      Contextmapping: experiences from practice

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      CoDesign
      Informa UK Limited

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          What we talk about when we talk about context

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            Interpreting Consumer Perceptions of Advertising: An Application of the Zaltman Metaphor Elicitation Technique

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              Author and article information

              Journal
              CoDesign
              CoDesign
              Informa UK Limited
              1571-0882
              1745-3755
              April 2005
              April 2005
              : 1
              : 2
              : 119-149
              Article
              10.1080/15710880500135987
              cfced46b-b804-4f45-9b08-d35e96b02499
              © 2005
              History

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