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      Polarizing Cues : POLARIZING CUES

      American Journal of Political Science
      Wiley-Blackwell

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          A Social Identity Theory of Leadership

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            Reasoning and Choice

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              Party over policy: The dominating impact of group influence on political beliefs.

              Four studies demonstrated both the power of group influence in persuasion and people's blindness to it. Even under conditions of effortful processing, attitudes toward a social policy depended almost exclusively upon the stated position of one's political party. This effect overwhelmed the impact of both the policy's objective content and participants' ideological beliefs (Studies 1-3), and it was driven by a shift in the assumed factual qualities of the policy and in its perceived moral connotations (Study 4). Nevertheless, participants denied having been influenced by their political group, although they believed that other individuals, especially their ideological adversaries, would be so influenced. The underappreciated role of social identity in persuasion is discussed.
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                Author and article information

                Journal
                American Journal of Political Science
                Wiley-Blackwell
                00925853
                January 2012
                January 2012
                : 56
                : 1
                : 52-66
                Article
                10.1111/j.1540-5907.2011.00541.x
                22400143
                d09a48e4-8ff9-46be-82dd-3404a2d6e4a9
                © 2012

                http://doi.wiley.com/10.1002/tdm_license_1.1

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