A Model of Industrial Buyer Behavior

Sheth, Jagdish N.

doi:10.2307/1250358

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A Model of Industrial Buyer Behavior

Author(s): Jagdish N. Sheth

Publication date Created: October 1973

Publication date (Print): October 1973

Journal: Journal of Marketing

Publisher: JSTOR

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Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: October 1973

Publication date (Print): October 1973

Volume: 37

Issue: 4

Page: 50

Article

DOI: 10.2307/1250358

SO-VID: d10d76ec-5c1c-4ef2-baee-bae34179b655

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A Model of Industrial Buyer Behavior

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