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      Impact of Self-Construal on Choice of Enterprise Social Media for Knowledge Sharing

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      Social Behavior and Personality: an international journal
      Scientific Journal Publishers Ltd

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          Abstract

          Researchers have rarely focused on organizations choosing the right knowledge-sharing media according to users' individual-level variables such as self-construal. We investigated the impact of self-construal (independent vs. interdependent) and organizational relationship (ingroup vs. outgroup) on employees' motivation, self-efficacy, and openness of sharing through two widely adopted online knowledge-sharing social media: wiki (e.g., Wikipedia, a volunteer-contributed encyclopedia) and a question and answer (Q&A) archive. Quantitative responses to 4 scenarios were collected from 232 Chinese employees. The results indicated that when sharing with outgroup members, interdependent employees (but not independent employees) had higher self-efficacy and openness of sharing using wiki than using Q&A. No difference between the two social media was found in the ingroup sharing. Theoretical implications and implications for practicing managers are discussed.

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          Author and article information

          Journal
          Social Behavior and Personality: an international journal
          soc behav pers
          Scientific Journal Publishers Ltd
          0301-2212
          August 14 2014
          August 14 2014
          : 42
          : 7
          : 1077-1089
          Article
          10.2224/sbp.2014.42.7.1077
          d11b4af7-3bd5-4616-86c0-d067b4653220
          © 2014
          History

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