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      Effect of image interactivity technology on consumer responses toward the online retailer

      Author(s): , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Interactive Marketing
      Publisher: Wiley-Blackwell

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          Most cited references25

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          Measuring the hedonic and utilitarian sources of consumer attitudes

          Olli Ahtola, Rajeev Batra (1991)
          Article 0 comments Cited 292 times – based on 0 reviews     Review now
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            Atmospheric qualities of online retailing

            Lenita Davis, Karen Machleit, Sevgin A. Eroglu (2001)
            Article 0 comments Cited 238 times – based on 0 reviews     Review now
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              Mere Exposure: A Gateway to the Subliminal

              R.B. Zajonc (2016)
              Article 0 comments Cited 232 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Interactive Marketing
                Abbreviated Title: Journal of Interactive Marketing
                Publisher: Wiley-Blackwell
                ISSN (Print): 10949968
                Publication date Created: January 2005
                Publication date (Print): January 2005
                Volume: 19
                Issue: 3
                Pages: 38-53
                Article
                DOI: 10.1002/dir.20042
                SO-VID: d29d7501-9b58-41dd-92e2-c28f0885b28d
                Copyright © © 2005
                License:

                http://www.elsevier.com/tdm/userlicense/1.0/

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