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      Perceptions of Public and Private Performance: Evidence from a Survey Experiment

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      Public Administration Review

      Wiley-Blackwell

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          Most cited references 33

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          On the automatic activation of attitudes.

          We hypothesized that attitudes characterized by a strong association between the attitude object and an evaluation of that object are capable of being activated from memory automatically upon mere presentation of the attitude object. We used a priming procedure to examine the extent to which the mere presentation of an attitude object would facilitate the latency with which subjects could indicate whether a subsequently presented target adjective had a positive or a negative connotation. Across three experiments, facilitation was observed on trials involving evaluatively congruent primes (attitude objects) and targets, provided that the attitude object possessed a strong evaluative association. In Experiments 1 and 2, preexperimentally strong and weak associations were identified via a measurement procedure. In Experiment 3, the strength of the object-evaluation association was manipulated. The results indicated that attitudes can be automatically activated and that the strength of the object-evaluation association determines the likelihood of such automatic activation. The implications of these findings for a variety of issues regarding attitudes--including their functional value, stability, effects on later behavior, and measurement--are discussed.
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            The Motivational Bases of Public Service

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              Sources of Public Service Improvement: A Critical Review and Research Agenda

               G. Boyne (2003)
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                Author and article information

                Journal
                Public Administration Review
                Public Admin Rev
                Wiley-Blackwell
                00333352
                January 2016
                January 17 2016
                : 76
                : 1
                : 111-120
                Article
                10.1111/puar.12441
                © 2016

                http://doi.wiley.com/10.1002/tdm_license_1

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