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      The challenge and opportunity of behaviour change methods and frameworks to reduce demand for illegal wildlife

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      Nature Conservation

      Pensoft Publishers

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          Abstract

          Biodiversity conservation is contingent upon managing human behaviour and, at times, changing behaviour. This is particularly relevant to the illegal trade in wildlife and wildlife products, both flora and fauna. Driven by dynamics of consumer demand and illicit supply, mitigation of illegal trade requires a fuller appreciation of human behaviour and methods to change it. In various sectors, social influence, behavioural insights, social marketing and human-centred approaches trend towards mainstream practice and policy application. However, in the context of conservation and wildlife trafficking, these approaches and their usefulness are not well-articulated nor application widespread. Here, we provide a practical overview of relevant behaviour change methods and frameworks. We discuss their usefulness and potential application to mitigating the illegal wildlife trade, in general and consumer demand, in particular.

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          Most cited references 45

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          Money for Nothing? A Call for Empirical Evaluation of Biodiversity Conservation Investments

          The field of conservation policy must adopt state-of-the-art program evaluation methods to determine what works, and when, if we are to stem the global decline of biodiversity and improve the effectiveness of conservation investments.
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            ‘Engaging the Public’: Information and Deliberation in Environmental Policy

             Susan Owens (2016)
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              Environmental Sustainability and Behavioral Science: Meta-Analysis of Proenvironmental Behavior Experiments

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                Author and article information

                Journal
                Nature Conservation
                NC
                Pensoft Publishers
                1314-3301
                1314-6947
                April 25 2018
                April 25 2018
                : 26
                : 55-75
                Article
                10.3897/natureconservation.26.22725
                © 2018

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