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      Testing the mediating role of cognitive responses in the elaboration likelihood model

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      Communication Studies
      Informa UK Limited

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          Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

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            The effects of involvement on responses to argument quantity and quality: Central and peripheral routes to persuasion.

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              Effects of involvement on persuasion: A meta-analysis.

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                Author and article information

                Journal
                Communication Studies
                Communication Studies
                Informa UK Limited
                1051-0974
                1745-1035
                December 2001
                December 2001
                : 52
                : 4
                : 324-337
                Article
                10.1080/10510970109388567
                d3618bb5-c812-435b-b95b-e081915bd89b
                © 2001
                History

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