In the last 10–15 years, Open Access has become a shared vision of many if not most of the world’s national and international research councils. Open Access as a principle is very well established in the international discourse on research policies; however, Open Access as a practice has yet to transform the traditional subscription-based publishing system, which is as vigorous and prosperous as ever, despite its inherent restrictions on access and usage and its remarkable detachment from the potentials of a 21st century web-based publishing system. OA2020 is a transformative initiative trying to bring a new approach to the transactional side of the publishing system and the ways in which its cash flow is organized. Publishing and financial data are brought together in a way to demonstrate that such a switch would indeed be feasible. OA2020 lays out the path for how this transformation could happen so that Open Access to research results would finally be a reality from the moment of their publication.