There were 911 sites including 704 cultural, 180 natural, 27 mixed properties which were included as outstanding universal value by the UNESCO World Heritage Convention in June 2010. Malaysian cultural heritage sites, Malacca and Georgetown, were listed since 2007. Since World Heritage Lists is not an ultimate benchmark for heritage street revitalization performance, therefore, this research will provide a set of attributing variables to investigate the revitalization attributes in creating a great heritage streets. The research employed unobtrusive method of content analysis and obtrusive method. This paper will share its findings based on research’s pilot study and document analysis.