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      Corporate social responsibility and consumers' attributions and brand evaluations in a product–harm crisis

      Author(s): ,
      Publication date Created:
      Publication date (Print):
      Journal: International Journal of Research in Marketing
      Publisher: Elsevier BV

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          WHY COMPANIES GO GREEN: A MODEL OF ECOLOGICAL RESPONSIVENESS.

          P. Bansal, K. Roth (2000)
          Article 0 comments Cited 595 times – based on 0 reviews     Review now
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            The Company and the Product: Corporate Associations and Consumer Product Responses

            Tom J. Brown, Peter A. Dacin (1997)
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              Consumer Reactions to Product Failure: An Attributional Approach

              Valerie Folkes (1984)
              Article 0 comments Cited 211 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: International Journal of Research in Marketing
                Abbreviated Title: International Journal of Research in Marketing
                Publisher: Elsevier BV
                ISSN (Print): 01678116
                Publication date Created: September 2004
                Publication date (Print): September 2004
                Volume: 21
                Issue: 3
                Pages: 203-217
                Article
                DOI: 10.1016/j.ijresmar.2003.12.003
                SO-VID: d6fa1ed9-f8f2-4ef0-9323-ba16fc9e5dd8
                Copyright © © 2004
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                http://www.elsevier.com/tdm/userlicense/1.0/

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