LA FORMACIÓN DE ESTRATEGIAS DELIBERADAS Y EMERGENTES: UNA PROPUESTA A PARTIR DE DEFINICIONES BÁSICAS DE UNA METODOLOGÍA DE SISTEMAS SUAVES

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Abstract

La propuesta teórica que se presenta, se relaciona con la formación de la estrategia desde una perspectiva evolutiva y con conexiones entre estrategias deliberadas y emergentes, gracias al empleo de definiciones básicas o raíces, empleando la metodología de sistemas suaves SSM propuesta por Checkland & Scholes (1994). Para ello se propone la interacción de entes "autónomos" y semióticos (agentes, organizaciones y entorno) en los sistemas real y representacional de interacciones. Estas nociones permiten la elaboración de los conceptos de decisión, actuación e intencionalidad. Se reelaboran las nociones de estrategia deliberada y emergente y se detalla un ciclo de operación entre tales tipos de estrategia.

Translated abstract

This theoretical proposal, is related to the strategy development from an evolutional perspective and connections between deliberate and emerging strategies, using basic definitions and soft systems methodology (SSM) proposed by Checkland & Scholes (1994). In order to achieve this, an interaction among "autonomous" and semiotic (agents, organizations and surroundings) entities in real and representative interaction systems is proposed. These notions allow establishing decision, performance and intentionality concepts. Deliberate and emerging strategy notions are restated and an operation cycle among strategy types is detailed.

Translated abstract

A proposta teórica que se apresenta, relaciona-se com a formação da estratégia desde uma perspectiva evolutiva e com conexões entre estratégias deliberadas e emergentes, graças ao emprego de definições básicas ou raízes, empregando a metodologia de sistemas suaves SSM proposta por Checkland & Scholes (1994). Para isso se propõe a interação de entes "autônomos" e semióticos (agentes, organizações e meio) nos sistemas real e representacional de interações. Estas noções permitem a elaboração dos conceitos de decisão, atuação e intencionalidade. Reelaboram-se as noções de estratégia deliberada e emergente e se detalha um ciclo de operação entre tais tipos de estratégia.

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An Evolutionary Theory of Economic Change

Richard R. Nelson (1982)

This book contains the most sustained and serious attack on mainstream, neoclassical economics in more than forty years. Nelson and Winter focus their critique on the basic question of how firms and industries change overtime. They marshal significant objections to the fundamental neoclassical assumptions of profit maximization and market equilibrium, which they find ineffective in the analysis of technological innovation and the dynamics of competition among firms. To replace these assumptions, they borrow from biology the concept of natural selection to construct a precise and detailed evolutionary theory of business behavior. They grant that films are motivated by profit and engage in search for ways of improving profits, but they do not consider them to be profit maximizing. Likewise, they emphasize the tendency for the more profitable firms to drive the less profitable ones out of business, but they do not focus their analysis on hypothetical states of industry equilibrium. The results of their new paradigm and analytical framework are impressive. Not only have they been able to develop more coherent and powerful models of competitive firm dynamics under conditions of growth and technological change, but their approach is compatible with findings in psychology and other social sciences. Finally, their work has important implications for welfare economics and for government policy toward industry.