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      Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

      Author(s): , , ,
      Publication date Created:
      Publication date (Print):
      Journal: Journal of Marketing
      Publisher: American Marketing Association (AMA)

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

          Susan Fournier (1998)
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            How Brand Community Practices Create Value

            Hope Schau, Albert Muniz, Eric J Arnould (2009)
            Article 0 comments Cited 381 times – based on 0 reviews     Review now
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              Basking in reflected glory: Three (football) field studies.

              Cialdini Robert B., Borden Richard J., Thorne Avril … (1976)
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                Author and article information

                Journal
                Title: Journal of Marketing
                Abbreviated Title: Journal of Marketing
                Publisher: American Marketing Association (AMA)
                ISSN (Print): 0022-2429
                Publication date Created: July 2011
                Publication date (Print): July 2011
                Volume: 75
                Issue: 4
                Pages: 35-52
                Article
                DOI: 10.1509/jmkg.75.4.35
                SO-VID: d83252f9-5537-4918-bd30-9c2223f0e243
                Copyright statement: © 2011
                Product
                Self URI (article page): http://journals.ama.org/doi/abs/10.1509/jmkg.75.4.35

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