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      Index Construction with Formative Indicators: An Alternative to Scale Development

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      Journal of Marketing Research
      American Marketing Association (AMA)

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          Author and article information

          Journal
          Journal of Marketing Research
          Journal of Marketing Research
          American Marketing Association (AMA)
          0022-2437
          May 2001
          May 2001
          : 38
          : 2
          : 269-277
          Article
          10.1509/jmkr.38.2.269.18845
          d86d9cb3-1360-41e9-8bf2-4a7b4aad1d8d
          © 2001
          History

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