City dynamic often dominates by street shoppers, pedestrian and vehicular traffics. The dynamic ambiance in heritage streets is not an impromptu scenario but a value innovation from the street’s committee. The first objective of this research is to identify the street’s committee’s strategy, the second is to classify their strategies and the third is to compare and find the best strategies. The evaluation on strategies is analyzed from the semi-structured interview and content analysis. Finally, a consensus of a strategy in the making of successful heritage street as an innovative marketplace is produced in capitalizing heritage tourism endeavor.