Community’s Participation: A strategic approach in revitalizing heritage streets

Abstract

City dynamic often dominates by street shoppers, pedestrian and vehicular traffics. The dynamic ambiance in heritage streets is not an impromptu scenario but a value innovation from the street’s committee. The first objective of this research is to identify the street’s committee’s strategy, the second is to classify their strategies and the third is to compare and find the best strategies. The evaluation on strategies is analyzed from the semi-structured interview and content analysis. Finally, a consensus of a strategy in the making of successful heritage street as an innovative marketplace is produced in capitalizing heritage tourism endeavor.

Journal

Title: Journal of ASIAN Behavioural Studies

Abbreviated Title: jABs

Publisher: e-IPH Ltd.

ISSN (Electronic): 2514-7528

Publication date Created: August 22 2018

Publication date (Electronic): August 23 2018

Volume: 3

Issue: 10

Page: 29

Article

DOI: 10.21834/jabs.v3i10.301

SO-VID: d8ef1f29-2ac0-4c68-88c3-cb3a65df1d72

Copyright statement: © 2018

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

Product

Self URI (journal page): https://jabs.e-iph.co.uk

Self URI (article page): https://jabs.e-iph.co.uk/index.php/jABs/article/view/301

Self URI (pdf): https://jabs.e-iph.co.uk/index.php/jABs/article/download/301/378