Favourite alcohol advertisements and binge drinking among adolescents: a cross-cultural cohort study.

Morgenstern, Matthis; Sargent, James D.; Sweeting, Helen; Faggiano, Fabrizio; Mathis, Federica; Hanewinkel, Reiner

doi:10.1111/add.12667

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Favourite alcohol advertisements and binge drinking among adolescents: a cross-cultural cohort study.

Author(s): Matthis Morgenstern, James D. Sargent, Helen Sweeting, Fabrizio Faggiano, Federica Mathis, Reiner Hanewinkel

Publication date: 2014-12-01

Journal: Addiction (Abingdon, England)

Keywords: Adolescents, Europe, advertising, alcohol, binge drinking, brands, exposure, longitudinal, marketing, promotion

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Abstract

To investigate the association between having a favourite alcohol advertisement and binge drinking among European adolescents.

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PubMed ID:: 24962215

DOI:: 10.1111/add.12667

Keywords: Adolescents,Europe,advertising,alcohol,binge drinking,brands,exposure,longitudinal,marketing,promotion

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Keywords: Adolescents, Europe, advertising, alcohol, binge drinking, brands, exposure, longitudinal, marketing, promotion

Favourite alcohol advertisements and binge drinking among adolescents: a cross-cultural cohort study.

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