When Doing is Believing: Internalizing the anti-litterbugs campaign

Abstract

This paper seeks to account for the variations in the implementation progress of the Anti-litterbugs Campaign in Sabah. A total of nine local authorities was studied. Data was mainly obtained from interviews, observations and written sources. The variation in the Campaign implementation progress can be explained in term of campaign internalization among local authority top leadership. Internalization is reflected in the understanding of the campaign and priority of local government top leaderships observed in their actions, choice of words and activities.

Journal

Title: Journal of ASIAN Behavioural Studies

Abbreviated Title: jABs

Publisher: e-IPH Ltd.

ISSN (Electronic): 2514-7528

Publication date Created: June 29 2018

Publication date (Electronic): July 20 2018

Volume: 3

Issue: 9

Page: 179

Article

DOI: 10.21834/jabs.v4i14.50

Copyright statement: © 2018

License:

This work is licensed under a Creative Commons Attribution 4.0 Unported License. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/

Product

Self URI (journal page): https://jabs.e-iph.co.uk

Self URI (article page): https://jabs.e-iph.co.uk/index.php/jABs/article/view/50

Self URI (pdf): https://jabs.e-iph.co.uk/index.php/jABs/article/download/50/369