Title:
Journal of the Academy of Marketing Science
Abbreviated Title:
Journal of the Academy of Marketing Science
Publisher:
SAGE Publications
ISSN
(Print):
0092-0703
Publication date Created:
January
01 1988
Publication date
(Print):
January
01 1988
Volume: 16
Issue: 1
Pages: 74-94
Article
DOI: 10.1177/009207038801600107
SO-VID: d9d8e08f-023c-4b36-a4d2-14e1eb3b0be5
Copyright © ©
1988