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      Market orientation and innovation

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      Journal: Journal of Business Research
      Publisher: Elsevier BV

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          Market Orientation: The Construct, Research Propositions, and Managerial Implications

          Ajay K. Kohli, Bernard Jaworski (1990)
          Article 0 comments Cited 766 times – based on 0 reviews     Review now
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            The Effect of a Market Orientation on Business Profitability

            John Narver, Stanley F. Slater (1990)
            Article 0 comments Cited 711 times – based on 0 reviews     Review now
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              Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis

              Rohit Deshpande, John U. Farley, Frederick Webster (1993)
              Article 0 comments Cited 417 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Journal of Business Research
                Abbreviated Title: Journal of Business Research
                Publisher: Elsevier BV
                ISSN (Print): 01482963
                Publication date Created: February 1996
                Publication date (Print): February 1996
                Volume: 35
                Issue: 2
                Pages: 93-103
                Article
                DOI: 10.1016/0148-2963(95)00051-8
                SO-VID: da4a8f99-52ab-42a8-8888-2c2b51f99336
                Copyright © © 1996
                License:

                http://www.elsevier.com/tdm/userlicense/1.0/

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