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      When a Threat to the Brand Is a Threat to the Self : The Importance of Brand Identification and Implicit Self-Esteem in Predicting Defensiveness

      Author(s): , ,
      Publication date Created:
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      Journal: Personality and Social Psychology Bulletin
      Publisher: SAGE Publications

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          Consumers and Their Brands: Developing Relationship Theory in Consumer Research

          Susan Fournier (1998)
          Article 0 comments Cited 1073 times – based on 0 reviews     Review now
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            Brand Community

            Albert Muniz, Thomas O'Guinn (2001)
            Article 0 comments Cited 869 times – based on 0 reviews     Review now
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              Subcultures of Consumption: An Ethnography of the New Bikers

              John W. Schouten, James H. McAlexander (1995)
              Article 0 comments Cited 353 times – based on 0 reviews     Review now
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                Author and article information

                Journal
                Title: Personality and Social Psychology Bulletin
                Abbreviated Title: Personality and Social Psychology Bulletin
                Publisher: SAGE Publications
                ISSN (Print): 0146-1672
                ISSN (Electronic): 1552-7433
                Publication date Created: September 2012
                Publication date (Print): September 2012
                Volume: 38
                Issue: 9
                Pages: 1120-1132
                Article
                DOI: 10.1177/0146167212445300
                SO-VID: daf8c3d2-26c0-4cef-a4a7-4b8d494e1006
                Copyright © © 2012
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