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      • Record: found
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      Is Open Access

      Is consumer neural response to visual merchandising types different depending on their fashion involvement?

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      Author(s): 1 , 2 , * , 3
      Editor(s):
      Publication date (Electronic):
      Journal: PLoS ONE
      Publisher: Public Library of Science

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          There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.

          Abstract

          This study investigated consumers' responses to fashion visual merchandising (VM) from a neuroscientific perspective. The brain activations of 20 subjects differently involved in fashion were recorded using functional near-infrared spectroscopy in response to three different fashion VM types. According to the types of fashion VM, significant differences were observed, which were significantly higher for the creative VM. Moreover, highly fashion-involved subjects showed activation of the orbital frontal cortex region in response to the creative VM. Based on these results, it is suggested that marketing strategies should be devised explicitly for the brand's targeted audience and goals.

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          Most cited references71

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          An integrative theory of prefrontal cortex function.

          E Miller, J D Cohen (2001)
          The prefrontal cortex has long been suspected to play an important role in cognitive control, in the ability to orchestrate thought and action in accordance with internal goals. Its neural basis, however, has remained a mystery. Here, we propose that cognitive control stems from the active maintenance of patterns of activity in the prefrontal cortex that represent goals and the means to achieve them. They provide bias signals to other brain structures whose net effect is to guide the flow of activity along neural pathways that establish the proper mappings between inputs, internal states, and outputs needed to perform a given task. We review neurophysiological, neurobiological, neuroimaging, and computational studies that support this theory and discuss its implications as well as further issues to be addressed
          Article 0 comments Cited 1030 times – based on 0 reviews     Review now
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            A brief review on the history of human functional near-infrared spectroscopy (fNIRS) development and fields of application.

            Marco Ferrari, Valentina Quaresima (2012)
            This review is aimed at celebrating the upcoming 20th anniversary of the birth of human functional near-infrared spectroscopy (fNIRS). After the discovery in 1992 that the functional activation of the human cerebral cortex (due to oxygenation and hemodynamic changes) can be explored by NIRS, human functional brain mapping research has gained a new dimension. fNIRS or optical topography, or near-infrared imaging or diffuse optical imaging is used mainly to detect simultaneous changes in optical properties of the human cortex from multiple measurement sites and displays the results in the form of a map or image over a specific area. In order to place current fNIRS research in its proper context, this paper presents a brief historical overview of the events that have shaped the present status of fNIRS. In particular, technological progresses of fNIRS are highlighted (i.e., from single-site to multi-site functional cortical measurements (images)), introduction of the commercial multi-channel systems, recent commercial wireless instrumentation and more advanced prototypes. Copyright © 2012 Elsevier Inc. All rights reserved.
            Article 0 comments Cited 313 times – based on 0 reviews     Review now
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              Measuring Emotions in the Consumption Experience

              Marsha Richins (1997)
              Article 0 comments Cited 310 times – based on 0 reviews     Review now
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                Author and article information

                Contributors
                Hyoung-Sukh Kim: Role: Data curationRole: Formal analysisRole: InvestigationRole: MethodologyRole: Project administrationRole: SupervisionRole: ValidationRole: VisualizationRole: Writing – original draftRole: Writing – review & editing
                Jin-Hwa Lee:
                ORCID: https://orcid.org/0000-0003-2431-6029
                Role: ConceptualizationRole: Data curationRole: MethodologyRole: SupervisionRole: Writing – review & editing
                So-Hyeon Yoo:
                ORCID: https://orcid.org/0000-0002-8528-4457
                Role: Data curationRole: Formal analysisRole: Software
                Nobuyuki Sakai: Role: Editor
                Journal
                Journal ID (nlm-ta): PLoS One
                Journal ID (iso-abbrev): PLoS One
                Journal ID (publisher-id): plos
                Journal ID (pmc): plosone
                Title: PLoS ONE
                Publisher: Public Library of Science (San Francisco, CA USA )
                ISSN (Electronic): 1932-6203
                Publication date (Electronic): 23 December 2020
                Publication date Collection: 2020
                Volume: 15
                Issue: 12
                Electronic Location Identifier: e0241578
                Affiliations
                [1 ] College of Design, Dongseo University, Busan, Korea
                [2 ] Department of Clothing & Textiles, College of Human Ecology, Pusan National University, Busan, Korea
                [3 ] School of Mechanical Engineering, Pusan National University, Busan, Korea
                Tohoku University, JAPAN
                Author notes

                Competing Interests: The authors have declared that no competing interests exist.

                Author information
                https://orcid.org/0000-0003-2431-6029
                https://orcid.org/0000-0002-8528-4457
                Article
                Publisher ID: PONE-D-20-01442
                DOI: 10.1371/journal.pone.0241578
                PMC ID: 7757867
                PubMed ID: 33362255
                SO-VID: db8f99bb-5e70-4d5d-b514-129a4208dd52
                Copyright © © 2020 Kim et al
                License:

                This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.

                History
                Date received : 16 January 2020
                Date accepted : 19 October 2020
                Page count
                Figures: 7, Tables: 3, Pages: 15
                Funding
                The authors received no specific funding for this work.
                Categories
                Subject: Research Article
                Subject: Biology and Life Sciences
                Subject: Psychology
                Subject: Emotions
                Subject: Social Sciences
                Subject: Psychology
                Subject: Emotions
                Subject: Social Sciences
                Subject: Sociology
                Subject: Communications
                Subject: Marketing
                Subject: Biology and Life Sciences
                Subject: Anatomy
                Subject: Brain
                Subject: Prefrontal Cortex
                Subject: Medicine and Health Sciences
                Subject: Anatomy
                Subject: Brain
                Subject: Prefrontal Cortex
                Subject: Biology and Life Sciences
                Subject: Neuroscience
                Subject: Cognitive Science
                Subject: Cognitive Psychology
                Subject: Perception
                Subject: Sensory Perception
                Subject: Vision
                Subject: Biology and Life Sciences
                Subject: Psychology
                Subject: Cognitive Psychology
                Subject: Perception
                Subject: Sensory Perception
                Subject: Vision
                Subject: Social Sciences
                Subject: Psychology
                Subject: Cognitive Psychology
                Subject: Perception
                Subject: Sensory Perception
                Subject: Vision
                Subject: Biology and Life Sciences
                Subject: Neuroscience
                Subject: Sensory Perception
                Subject: Vision
                Subject: Biology and Life Sciences
                Subject: Neuroscience
                Subject: Brain Mapping
                Subject: Biology and Life Sciences
                Subject: Neuroscience
                Subject: Cognitive Science
                Subject: Cognitive Psychology
                Subject: Decision Making
                Subject: Biology and Life Sciences
                Subject: Psychology
                Subject: Cognitive Psychology
                Subject: Decision Making
                Subject: Social Sciences
                Subject: Psychology
                Subject: Cognitive Psychology
                Subject: Decision Making
                Subject: Biology and Life Sciences
                Subject: Neuroscience
                Subject: Cognitive Science
                Subject: Cognition
                Subject: Decision Making
                Subject: Biology and Life Sciences
                Subject: Psychology
                Subject: Psychological Attitudes
                Subject: Social Sciences
                Subject: Psychology
                Subject: Psychological Attitudes
                Subject: Biology and Life Sciences
                Subject: Neuroscience
                Subject: Behavioral Neuroscience
                Custom metadata
                Data Availability All relevant data are within the manuscript and its Supporting Information files.

                ScienceOpen disciplines: Uncategorized
                Data availability:
                ScienceOpen disciplines: Uncategorized

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