The purpose of this study was to review the latest literature on self-concept and to explore its effect on teachers' perceived ease of information and communication technology (ICT) use. It reports descriptive survey results within the ex-post facto research design conducted among randomly selected 300 teachers of 50 Indian secondary schools. Regression was the main statistical measure used for assessing the percentage of the variance in the dependent variable that the independent variable explains. Findings revealed that teachers' ICT-related self-concept has been a significant predictor of their perceived ease of use (R=.88, R2=.77). For every one standard unit increase of self-concept, the perceived ease of use will be increased by .88 standard units. Based on these findings, the authors proposed a pertinent extension of the TAM3 viewing the complexities of today's e-adoption. The discourse ends with an anticipated counseling framework to fortify teachers' self-concept as an approach to boost their ICT use.