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      European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers

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      Academicus International Scientific Journal
      Academicus Journal

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          Abstract

          Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored. This paper has tried to analyze the concept of supra-nation branding through the EU humanitarian and development program named EU Aid Volunteers Initiative, through focusing on how a supranational organization such as the EU would go about a nation branding initiative that promotes its collective values in Humanitarian and Development Aid. In order to explore the concept of supra-nation branding, it firsts gives a brief introduction about the initiative and identifies the key elements of EU nation branding as well as its humanitarian and development initiatives. Then, it analyzes it through Anholt’s lens and a SWOT analysis, followed by critiques and a conclusion. This analysis proved fruitful in terms of enabling a structural understanding behind the processes employed by the E.U Aid Volunteers Initiative and how it shall enable the E.U to advance its image as a supra-national entity both locally, regionally and internationally. In addition, as the European Union is an entity unlike any other it generates comprehension for future organizations motivated by a collectivity in idealisms and cultural identities, enabling the application of their country’s image abroad through a means of which embodies a form of cultural-humanitarian diplomacy.

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          Nation-brands of the twenty-first century

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            Intercultural and Interreligious Communication in the Balkan

            The desire to belong in a individual culture means to possess a clear vision for the world, a road map that guides its followers towards the proper understanding of the planet’s past present and future. An established mythology of apparent national identities in the Balkans is somewhat unnaturally reinforced to justify conflicts between religious and ethnic groups, caused as a result of the national identities intertwined among themselves, an element essentially more influential than existence of national identities. For centuries Christians and Muslims in the Balkans have been living in peace, however a few Balkan Societies continue to use violence, national extremism, xenophobia as well as a contemporary practice to solve their problems. A legitimate question can be raised in relation to how common is religious influence used to cause violent and armed conflicts as compared to violence originating from ethnic cleansing, control over territory, political ideology and regional hegemony?
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              Role and participation of women in the establishment and implementation of international security policies

              Women have long been excluded from peace and security processes, which include disarmament, despite being disproportionately affected by weapons. Emphasizing, the role of women in peace and security processes began to gain meaning only after 2000, when the United Nations Resolution, Resolution 1325 entered into force. In order for women to participate equally in such processes, the resolution emphasizes the necessity of women’s participation as agents of positive change and not as weak and powerless victims. Contributing to a society where women can live freely in harmony without being marginalized. The purpose of this paper is to explain the different roles that women have in creating security policies. Further, this paper explains the role of women in initiatives, peacekeeping and peace-building. The paper also explains the international mechanisms that promote the involvement of women in peace and security processes.
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                Author and article information

                Contributors
                (View ORCID Profile)
                Journal
                Academicus International Scientific Journal
                Academicus Journal
                20793715
                23091088
                January 2019
                January 2019
                : 20
                : 142-153
                Affiliations
                [1 ]Hochschule Furtwangen University, Germany. Ministry of Defense of the Republic of North Macedonia
                [2 ]International Relations and Cultural Diplomacy Hochschule Furtwangen University, Germany
                Article
                10.7336/academicus.2019.20.11
                dc20c989-63a7-4789-b37b-08b34d04e587
                © 2019

                https://creativecommons.org/licenses/by-nc-nd/4.0/

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