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      European Union Nation Branding through Humanitarian and Developmental Initiatives - Focus on EU Aid Volunteers

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          Abstract

          Diverse from the Erasmus program, amongst other EU international interactions, Humanitarian and Developmental initiatives resulting in Nation Branding is a field that is hardly explored. This paper has tried to analyze the concept of supra-nation branding through the EU humanitarian and development program named EU Aid Volunteers Initiative, through focusing on how a supranational organization such as the EU would go about a nation branding initiative that promotes its collective values in Humanitarian and Development Aid. In order to explore the concept of supra-nation branding, it firsts gives a brief introduction about the initiative and identifies the key elements of EU nation branding as well as its humanitarian and development initiatives. Then, it analyzes it through Anholt’s lens and a SWOT analysis, followed by critiques and a conclusion. This analysis proved fruitful in terms of enabling a structural understanding behind the processes employed by the E.U Aid Volunteers Initiative and how it shall enable the E.U to advance its image as a supra-national entity both locally, regionally and internationally. In addition, as the European Union is an entity unlike any other it generates comprehension for future organizations motivated by a collectivity in idealisms and cultural identities, enabling the application of their country’s image abroad through a means of which embodies a form of cultural-humanitarian diplomacy.

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          Author and article information

          Journal
          Academicus : International Scientific Journal
          Academicus Journal
          01 January 2019
          : MMXIX
          : 20
          : 142-153
          Article
          e61edf5e971f4537ab527b29045b194b
          10.7336/academicus.2019.20.11

          Distributed under the terms of the https://creativecommons.org/licenses/by-nc-nd/4.0/, which permits noncommercial use and distribution in any medium, provided the original author(s) and source are credited, and the original work is not modified.

          Product
          Categories
          Social Sciences
          H
          Economics as a science
          HB71-74

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