When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics

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Journal

Title: International Journal of Research in Marketing

Abbreviated Title: International Journal of Research in Marketing

Publisher: Elsevier BV

ISSN (Print): 01678116

Publication date Created: July 2019

Publication date (Print): July 2019

Article

DOI: 10.1016/j.ijresmar.2019.07.003

SO-VID: dd65351a-e0e9-4f6f-bbc6-ef2c73fd98be

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https://www.elsevier.com/tdm/userlicense/1.0/

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