Searching for the dynamical foundations of the Havrda-Charv\'{a}t/Dar\'{o}czy/Cressie-Read/Tsallis non-additive entropy, we come across a covariant quantity called, alternatively, a generalized Ricci curvature, an \(N\)-Ricci curvature or a Bakry-\'{E}mery-Ricci curvature in the configuration/phase space of a system. We explore some of the implications of this tensor and its associated curvature and present a connection with the non-additive entropy under investigation. We present an isoperimetric interpretation of the non-extensive parameter and comment on further features of the system that can be probed through this tensor.