Exploring the Pathways Between Transformative Group Experiences and Identity Fusion

Identity fusion is a relatively unexplored form of alignment with groups that entails a visceral feeling of oneness with the group. This feeling is associated with unusually porous, highly permeable borders between the personal and social self. These porous borders encourage people to channel their personal agency into group behavior, raising the possibility that the personal and social self will combine synergistically to motivate pro-group behavior. Furthermore, the strong personal as well as social identities possessed by highly fused persons cause them to recognize other group members not merely as members of the group but also as unique individuals, prompting the development of strong relational as well as collective ties within the group. In local fusion, people develop relational ties to members of relatively small groups (e.g., families or work teams) with whom they have personal relationships. In extended fusion, people project relational ties onto relatively large collectives composed of many individuals with whom they may have no personal relationships. The research literature indicates that measures of fusion are exceptionally strong predictors of extreme pro-group behavior. Moreover, fusion effects are amplified by augmenting individual agency, either directly (by increasing physiological arousal) or indirectly (by activating personal or social identities). The effects of fusion on pro-group actions are mediated by perceptions of arousal and invulnerability. Possible causes of identity fusion--ranging from relatively distal, evolutionary, and cultural influences to more proximal, contextual influences--are discussed. Finally, implications and future directions are considered. Copyright 2012 APA, all rights reserved.

The authors propose that when people become fused with a group, their personal and social identities become functionally equivalent. Two hypotheses follow from this proposition. First, activating either personal or social identities of fused persons should increase their willingness to endorse extreme behaviors on behalf of the group. Second, because personal as well as social identities support group-related behaviors of fused persons, the 2 forms of identity may combine synergistically, fostering exceptionally high levels of extreme behavior. Support for these hypotheses came from 5 preliminary studies and 3 experiments. In particular, fused persons were more willing to fight or die for the group than nonfused persons, especially when their personal or social identities had been activated. The authors conclude that among fused persons, both the personal and social self may energize and direct group-related behavior. Implications for related theoretical approaches and for conceptualizing the relationship between personal identities, social identities, and group processes are discussed. Copyright (c) 2009 APA, all rights reserved.