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      Kansei engineering as a powerful consumer-oriented technology for product development

      Applied Ergonomics
      Elsevier BV

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          Abstract

          Kansei engineering was founded 30 years ago, as an ergonomics and consumer-oriented technology for producing a new product. When a consumer wants to buy something, he/she will have a kind of feeling and image (kansei in Japanese) in his/her mind. If the consumer's feeling could be implemented in the new product, he/she would be more satisfied with the product. Kansei engineering aims at translation of kansei into the product design field including product mechanical function. This is why it is called the consumer-oriented aspect. There are many products in Japan which have applied kansei engineering. Recently, it has also been applied to construction products as well as to community design.

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          Author and article information

          Journal
          Applied Ergonomics
          Applied Ergonomics
          Elsevier BV
          00036870
          May 2002
          May 2002
          : 33
          : 3
          : 289-294
          Article
          10.1016/S0003-6870(02)00019-4
          12164511
          de577e97-61e3-4722-811d-ca95a53b8225
          © 2002

          https://www.elsevier.com/tdm/userlicense/1.0/

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