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      The Effect of a Market Orientation on Business Profitability

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      Journal of Marketing
      JSTOR

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          Journal
          Journal of Marketing
          Journal of Marketing
          JSTOR
          00222429
          October 1990
          October 1990
          : 54
          : 4
          : 20
          Article
          10.2307/1251757
          df853d6b-cba2-4c74-a330-47119d74d8d2
          © 1990
          History

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