The Effect of a Market Orientation on Business Profitability

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Title: Journal of Marketing

Abbreviated Title: Journal of Marketing

Publisher: JSTOR

ISSN (Print): 00222429

Publication date Created: October 1990

Publication date (Print): October 1990

Volume: 54

Issue: 4

Page: 20

Article

DOI: 10.2307/1251757

SO-VID: df853d6b-cba2-4c74-a330-47119d74d8d2

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