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The Effect of a Market Orientation on Business Profitability
Author(s):
John C. Narver
,
Stanley F. Slater
Publication date
Created:
October 1990
Publication date
(Print):
October 1990
Journal:
Journal of Marketing
Publisher:
JSTOR
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There is no author summary for this article yet. Authors can add summaries to their articles on ScienceOpen to make them more accessible to a non-specialist audience.
Abstract
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The Journal of Gambling and Business Economics
Author and article information
Journal
Title:
Journal of Marketing
Abbreviated Title:
Journal of Marketing
Publisher:
JSTOR
ISSN (Print):
00222429
Publication date Created:
October 1990
Publication date (Print):
October 1990
Volume
: 54
Issue
: 4
Page
: 20
Article
DOI:
10.2307/1251757
SO-VID:
df853d6b-cba2-4c74-a330-47119d74d8d2
Copyright ©
© 1990
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